Your sales reps are losing deals because they don't have the right information at the right time. Traditional battlecards are obsolete from the moment they're created.
The problem with static battlecards
Most teams create battlecards once per quarter in a Google Doc. By the time a rep uses them on a call, the data is 3 months old. The competitor has launched 2 features, changed their pricing, and pivoted their positioning.
Luna's approach: living battlecards
Luna battlecards are auto-updated by our intelligence engine:
- Strengths and weaknesses updated based on latest G2/Trustpilot reviews
- Objections and responses based on recent deals (Win/Loss)
- Pricing automatically updated when a change is detected
- Differentiators reinforced by your internal documents (cross-referencing)
One-click AI generation
Click "Generate" on a competitor and Luna aggregates the last 30 alerts + your internal documents to produce a structured battlecard:
1. Executive summary
2. Competitor strengths
3. Exploitable weaknesses
4. Win stories
5. Objection handling guide
6. Pricing comparison
7. Your key differentiators
Sharing and integration
- Shareable link with expiration (30 days) for partners
- PDF export with branded header
- Markdown export for integration into your tools
- CRM sync to Salesforce Knowledge and HubSpot (coming soon)
Business impact
Teams using dynamic battlecards report a 15-20% higher win rate on competitive deals.
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